e-commerce channels between business, has further aroused the old and new channels, and even contradictory and traditional manufacturing enterprises. This is a rare event "". However, some of the competition is worth paying, and some battlefield is simply not worth getting involved!
The outbreak of World War II as a
process involves a wide range of electronic commerce, the competition between enterprises is more and more interested parties.
this year, the Jingdong and the mall for extended business dangdang.com cross and the outbreak of the war intensified. Jingdong to the mall dangdang.com traditional advantage – book sales challenges continue to launch than dangdang.com also offers book promotion; and dangdang.com is more and more to the "department store" development, traditional advantages in the field of home appliance market Jingdong 3C do promotions.
is a substantial discount Jingdong and Dangdang competition the traditional enterprise: collective boycott of Jingdong provoked press mall; and dangdang.com was also Tissot "blocked", because Dangdang online Tissot too good.
new channel business, has further aroused the old and new channels, and even contradictory and traditional manufacturing enterprises. This is a rare event "".
however, some of the competition is worth paying, and some battlefield is simply not worth getting involved, which is determined by the development of the enterprise positioning. So, the parties to e-commerce, how to find their own position?
Dangdang strategic mistakes
"Chinese and foreign management": Dangdang extended to the department store, there is an important reason: the book profit is too thin. This seems to be a very good reason for business extension, do you think Dangdang must be extended?
AI Rees: extension is not required. But Dangdang, facing the opportunity to enter other business areas". If you have established a strong brand, you can use the brand’s good reputation to enter other areas. For example: Toyota Corporation using its TOYOTA brand reputation into the luxury car market, and the establishment of a luxury car brand Lexus".
however, in our opinion, Dangdang is a better way to enable the new brand business extension, but also with the Dangdang brand.
as Apple Corp was originally a personal computer manufacturer, after the company entered the MP3 market, but not with the apple brand name, but enabled the new brand iPod". Subsequently, Apple Corp has entered the touch-screen smartphone and tablet PC market, respectively, the establishment of iPhone and iPad brand.
loss to profit from the impressive thing around. 10 years ago, the company’s sales of $5 billion 400 million, but still a loss of $25 million last year, the company’s sales of $65 billion 200 million, after tax net profit of up to $14 billion.